Thursday 14 March 2013

Evaluation


Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?

 The aim of the task we was given was to produce a title sequence of a specific genre, which may or may not contain the traditional codes and conventions of that genre. Before we started I specifically researched the correct codes and conventions of a thriller so that we could make our title sequence to the greatest of our ability. This was crucial towards making our title sequence, as we wanted to make our sequence with a thematic approach to create an enigma for the audience.  This was detrimental for what we was trying to do with our genre as Thrillers are known for there suspenseful storyline and shocking twists through the enigma which is usually created through out.

In our sequence it was important for us to create a slow paced suspenseful feel that would evidently show the codes and conventions of a typical intense thriller. We done this with wide shots of different streets and close ups and mid shots of our main character to get the tension built up even more. Our music runs parallel with our shots, as it is a slow-paced anxiety building ticking of a clock.  This was perfect for our title sequence as our character has to race against time to stop something even bigger from being created. We also used conventions such as low-key lighting, which gave our scenes a dark feel in which thrillers are typically known for.

We thoroughly looked through the codes and conventions of a thriller, as we wanted our final piece to be thematic as possible.  We wanted more of a thematic approach through our clips rather than a narrative so it would keep the viewer guessing, which is a staple of the genre. We also wanted to establish that our movie is a British movie set in London. we illustrated this through the iconography that we represent in our shots such as the London eye and Big Ben.

How does your media product represent particular social groups? 

Our title sequence specifies a certain niche audience, which is due to its 18 certificate. Our target audience would typically be males aged 18-35 they would be a typicall male who likes action films, beer, sports and socializing. Their dislikes would be things that females would usually like such as shopping and romantic films. Also the races that our film will appeal to are black, white and mixed race as these feature in our film. The targeted viewer would not have strong beliefs in church or religion as our film may cross boundaries that may offend them. Therefore, the target audience would only go to church for a wedding or funeral.The target audience’s main occupation would be a practical job such a builder, electrician or plumber, as these typically like gangster movies, as it is there interest. However, another target would be people interested in media such as graphic designers and media technicians as they will be more obliged to go to the cinema, through their shared interest in the arts. 


What kind of media institution might distribute your media product and why?


As we was trying to decide on what distribution company we wanted for our title sequence we decided to thoroughly research which distribution company would fit for our film. We researched all the films that different companies have done and we decided to go with Lionsgate as they have made some successful thrillers in the past such as The Game (1997). They have also made films with the actors we have chosen, for example Safe (2012) which features Jason Statham.  Lionsgate have also made films with Tamar Hassan and Ray Winston such as Kick-Ass (2010) and Tracker (2010). We decided that Lionsgate would be the best institution to distribute our film. We chose Lionsgate because they tend to emphasis mainly on foreign and independent films which is just what we need seeming that our film is British.
 
who would be the audience for your product?




whats have you learnt about technologies from the process of constructing this product? 




How did you attract\address your audience?



Looking back to your preliminary task, what do you feel you have learnt from the progression from it to the full product? 

In our preliminary task we had to create a fight sequence. This particulary difficult as we made most of our narrative on the spot and did what ever we felt would look humorous at the time. However with our  title sequence we used a storyboard specifically sat down and discussed for long time what our film will be about and called. This helped us drastically as we was more organised and knew what we wanted before we even started filming therefore everything went through smooth. We also knew that planning a shooting schedule was crucial as before everyone did not know what days to show up and it ended up taking longer for us to make. 
                                      


 However our in our prelimarary task we did use certain shots to connote
  different meaning such as low angles to show a characters power over 
  another and high angles to show a charcters weakness. However whilst 
  trying to make the fight sequence we didnt pay enough attention towards the 180 rule therefore oure work looked very amateur.  This is something we strongly paid attention too whilst trying to make our title sequence and therefore it looks more professional and we done more of a successful job. 


Other good aspects of our fight sequence where that we used foley sound to create the impact of a punch and bone breaking effect. We used meat for the punching effect and celery for the bond breaking effect. During this process i learnt that you could use more than one particular sound to create one full sound effect for example for our bone break we put the snapping of a celery alongside the crunching of nuts to give it that extra effect. However we all contemplated that foley sound would not be necessary for our title sequence as it did not require any sound effects due to the fact that our sequence has a soundtrack over it the whole time. 








Starting the process of editing was simple this was due to the fact that everyone did not have experience in editing before however, i had done this before on the fight sequence therefore i knew what was required so i done the editing. Eventually i start to teach my fellow team member how to edit aswell so if i was busy he could do some editing so that no time was wasted.  


In conclusion i feel as if the preliminary task helped us drastically as we learned from our mistakes and have now made the title sequence that we hoped for. This task also shows how crucial planning is towards making a film and how pre preparation is key in trying to make a title sequence. This also showed that if a clear narrative is not shown before you shoot it will lead to the downfall of your piece. Overall i feel as if i haven't learnt a lot in the process of making my full product and i am pleased with its final outcome.











Wednesday 13 March 2013

Burning Money Sequence

Shooting Burning Money

Shooting this scene we had to be very careful. This is due to the fact that this was the only take we could have, because the money could not be created again in the amount of time we were given for the sequence to be finished. This meant that we had to perfect the shot on the first take which i think we achieved. I also felt as if the lighting was done great as well, especially due to the weather conditions that we was dealing with. I also felt that even though we shot this sequence outside the wind somehow did seem to blow the flames as bad as i thought they would be. The only negative that we got from this was that the money did not burn as fast as we thought it would and whilst worrying about that we forgot to get different angles and shots of the briefcase. However overall i believe that this went very well and is a nice touch towards our piece.

















Tuesday 12 March 2013

Locating Hospital and Audience Research

Locating Hospital and Audience Research

When we located our hospital scene we had to decide between two different types of places St Thomas Hospital and Chelsea and Westminster Hospital. We solved this by disusing with our fellow peers in our sixth form on what one there preferred and fit more with our title sequence. Whilst we done this we created a tally chart so that we could record which one they preferred  We chose to do thi simply due to the fact that we feel as we wanted a viewers input on what they personally thought. This lead to St Thomas winning the majority vote which i personally preferred out of the two simple because it had more of a hospital type of feel rather that the Chelsea Hospital. I also preferred St Thomas because of the night time shot that we had taken which of course runs parallel with our title sequence as it is set at night.